Joe Tan Sharing dot com

March 5, 2008

Choosing a Name for Domain

Filed under: Blog — joe tan sharing dot com @ 3:54 pm
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As I am now setting up my domain and web hosting, one immediate thing come into my mind would be choosing a name for my domain.

This brings me back to about 6 years ago before my daughter was born. The thought of giving a name to my daughter is rather fun; yet a very important task for parents. A lot of factors have to be taken into consideration, e.g.

· what could the name be when shorten to

· would it be too easy for other kids to create a funny nickname out of it

· how would others pronounce it, easy to or rather more tongue-twisted

· who else has that name

and so many ways to make the decision. Still most important, does this name carries any significant meaning into her name and her future undertakings.

Choosing a name for your domain, I think, is not that as fussy as choosing one’s name. However, there are still some factors need to be taken care of.

Goals and Objectives
When someone starting to blog, there will be a motive behind this blog. Is it for the leisure and interest, addressing social and political issue, tech news, or for Making Money Online etc etc. You wouldn’t want to create a domain name, e.g. to talk about IT Tech news, would you? Thus domain name should try, at least try, to reflect its purpose of the website / blog. By doing this, search engine are most likely to spider up your post and pages much faster.

Which audience are you targeting with? They may be professional, young adults, teens, IT geeks. Or even new gadget users or advance software’s developers. You must then decide the domain name you choose well fitted into your audience.

To include keywords into your domain name would immediately incorporate the idea into readers’ mind that this blog is all about. for example, people would know this site is meant for blogger to blog. You would definitely not find a cooking recipe here. However to include keywords would sometime do disaster rather than good in long run. Say I am now started off with with the intention of blogging about kitchen furniture and designs. But few months down the road, I started to realize that some posts are more well-received by readers, say Recipes. It is more difficult for me to switch the whole blog into talking about recipes only, as the domain name suggests. This ‘only-recipes’ blog would turn away potential readers who are interested on kitchen furniture and fitting.

Easy to Remember and Name Length
Technically, you can have one name with up to 67 characters in it but I would not recommend anyone to stretch that far in your URL. Moreover, the longer the name, the most tendency of typo-error happens. This would be ‘the’ least things you want to see it happens, ‘Readers Cannot Find You!’. Most important point is easy to remember, even without a bookmark, you can type in the URL with ease. Then readers can tell others to go to your blog with much easier way, instead of a mouth-full way.

Dot what?
A lot of us equal internet with .com. In fact there are several others Top Level Domain (TLD), i.e. .com, .net, .org, .gov etc. As most of the government using .gov and non-profit-organization would use .org, business purpose websites will choose .com and .net as TLD for their businesses. So as a first choice, I would recommend to always choose .com, with derivatives in domain names. Domain name ended with .net would be a secondary choice.

Whether one blog is successful or not, do not solely relies on whether you have a catchy or totally lousy name. But one ‘easy to remember’ and ‘typing-friendly’ domain name would certainly helps in one way or another.



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